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That first one really put a smile on my face. Because I can think of a lot of people who invest most of their time, energy and money creating a trendy image of them. Image is important, but so is content, so is actually being productive. This is why I think they're overdoing it.

Eduard

PS: changed my blog name, as you can see.

Eduard - That one also put a smile on my face too. Henri really hit on some good points in this post. Thanks for letting me know about the blog name change!

I've become more and more aware of marketing over these past few years - I've been noticing how the advertisers really use a calculated approach to tug at our emotions and make us feel like we need something...

Something that we didn't even know existed until 10 seconds ago ;)

Sid - That's a great way of putting it. We're being sold things we didn't even know about and suddenly we NEED to have them. Once you start to become aware of it though, it's a lot easier to resist!

I think that the US is obsessed with looking good, having things, and generally not being happy with anything--either looks or things. Everywhere there is a range of consumption of some sort. Maybe the recession will be the great leveler and bring things back to the idea that less really is more.

Syd - I agree. It really is an obsession at times. Interesting take on what the recession might do...

Love this post, definitely taking what you said on board!
Just wondering whether you would have any advice on coping with unrequited love for me?
Thanks very much for your blog by the way! I read it everyday. I'm starting to see life through a positive lense and changing into a better me.

- Love Penelope.

Henri, I love this topic. I've been cutting back on things for the past few years. It's hard to control the urge to consume, especially living in Southern California. But I've taken pride in not following the sheep and instead living with less stuff by doing these things:
1-turned off cable 5 yrs ago (no tv now
2-stay in a small home
3-keep my old 1997 ca
4-buy only what I need.

Buying less allows me to take long vacations overseas, have less stress and less financial obligations. It's better for the planet, too!

Henri,

While I have always been somewhat of a minimalist, lately I have really focused on eliminating unnecessary things in my life. And it has definitely made me happier.

I think this is the most important sentence in your entire post:

"They will never make you happy, because happiness is not external, it’s internal."

This is SO true.

Those who are currently trying to seek happiness through buying things should consider meditating every day. Through meditation, the feeling of completeness, unconditional love, being "centered", etc. can help fill some of the void that causes us to look outside of ourselves for happiness.

I think my family is the only one I know that doesn't have cable tv, and yet, we never run out of things to watch on free to air tv...

Possessions rarely bring true happiness. In fact, I think clearing out my wardrobe and giving away the clothes I don't need feels better than buying them in the first place.

And, I'd rather have lunch with a friend or family member than receive a gift from them, although a lovely friend just bought me a coffee and a bunch of flowers and I couldn't be happier!

I always like how letting go frees you up. It's like the backpack story in Up in the Air.

@ Eduard - I agree. It's amazing how much time people spend on their "image". I have to admit that I tend to think about it as well, but I won't go out of my way to buy lots of stuff to make me look good.

@ Sid - It's interesting to see how the marketing affects you and in what ways. It really tells you a lot about yourself.

@ Syd - I've never been to the U.S but I hear it's worse there than here in Europe. We can all live simply and there's plenty to go around for everyone on the planet. Hoepfully that time comes soon :)

@ Penelope - You mean you love yourself too much? There's nothing wrong with that. Maybe you can find other ways to spend money on yourself that doesn't mean accumulating more stuff. My 2 cents.

@ Maria - Glad to see you here, Maria :) We talked a bit about this on our call and I think you're rocking with simplifying your life. You seem very happy so you're definitely doing something right. I have never owned a car, I don't own a TV, share a small apartment with Ingela and I buy only what I need. Feels good!

@ Greg - You're completely right. It can be easy to get drawn into the whole buy buy buy mindset that is running rampant everywhere, but when you unplug, you realize that you can live simply and be happy.

@ Topi - I've never been a big clothes buyer person, so I've always liked having a few amount of clothes that I really like wearing and getting rid of anything unnecessary. It feels so good that something you don't use can be given away to someone else who really needs it. You're right on!

@ J.D - Yeah I resonated with the backpacking story in Up in the Air in several places. Practical minimalism for the win! :)

I love this topic and have recently written about it as well. I stumbled across a photo that has written on the ground in chalk - "Give all your shit away and start living".

The current nature of our society just nails us with advertising and products that make things easier and faster. So the they get purchased by people that think they need them - when I think a lot of it is laziness and an addiction to "stuff".

Awesome post. I really enjoy the articles on this site. It's great...

Mike - Thanks so much for your comment. I'm glad to hear you enjoy Positively Present! :) Henri's article was a great one and I'm glad I had the opportunity to share it here. Thanks again for sharing your insights.

#5 is one that I've really had to work on. I've been guilty many times of shopping in order to silence pain, boredom, frustration, or other emotions. It was wasteful and it ultimately just added mounds of crap on top of crap.

Nea - I definitely have some trouble with shopping as well so I'm glad you could relate to this. Thanks for posting a comment on Henri's post!

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